Fabric Care Guide

Minimal clothes last longer — if you treat the cloth the way it wants to be treated. Here is how we look after each fabric we stitch in.

By fabric

Lawn, cotton and cambric. Machine wash cold on a gentle cycle, dry in shade. Iron while slightly damp. Expect a little softening after the first two washes — that is the fabric relaxing, not wearing out.

Linen. Cold hand wash or gentle machine. Never wring it. Linen creases by nature; that is the look, and a warm iron on the reverse settles it.

Khaddar, karandi and marina. Hand wash cold, dry flat in shade. Warm iron on the reverse to protect the texture.

Chiffon, georgette, organza and net. Hand wash alone in cold water with a mild detergent, or dry clean. Never twist or hang wet — lay flat. Iron on the lowest heat with a cotton cloth between.

Silk and raw silk. Dry clean is safest. If you must wash at home, cold water, mild soap, no soaking, no direct sun. Iron on the reverse while slightly damp.

Velvet. Dry clean only. Never iron the pile directly — steam it hanging and brush gently in one direction.

Rules that apply to everything

Wash darks separately, the first time especially. Deep reds, maroons and navy can release a little colour on their first wash.

Dry in shade. Pakistani sun fades rich colours faster than any wash cycle.

Skip the bleach and the dryer. Both shorten the life of a made-to-order piece dramatically.

Store on padded hangers for structured pieces, folded for knits and heavy weaves. Give embroidery-free clothes room to breathe.

If something goes wrong

Colour bleeding, a loose seam, a stitch that opened in the first weeks — that is on us. Send a photo to support and we will make it right.